Our story

We Started With a Question Nobody Was Answering Honestly

The science of cellular aging has never been more advanced. Researchers at Harvard, the NIH, and leading institutions around the world have spent the last decade documenting one of the most significant biological discoveries in modern medicine — the role of NAD+ in how we age, how we recover, how we think, and how we feel.

NAD+ is the coenzyme found in every living cell. It powers energy production, drives DNA repair, activates the longevity genes called sirtuins, and regulates the circadian rhythms that determine how deeply you sleep. At 20, your cells are flooded with it. By your mid-30s, levels have already begun to decline. By your 50s, you may have half of what you started with — and that decline shows up everywhere. In the afternoon crash that didn't used to exist. In the recovery that takes three days instead of one. In the brain fog that settles in after lunch and doesn't lift. In the quiet, creeping sense that your body is no longer responding the way it used to.

The research on what causes this — and what can reverse it — is published, peer-reviewed, and reproducible. It isn't fringe science. It isn't biohacker speculation. It's some of the most cited work in modern longevity research.

And yet most of what was being sold to consumers was failing them quietly.

Underdosed formulas. Unverified purity claims. Standard capsules dissolving in stomach acid before a single milligram reached the bloodstream. Products with four promising ingredients on the label and three synthetic fillers nobody asked for. Brands collecting thousands of five-star reviews while independent laboratory testing found their bottles contained less than 1% of their claimed NMN content — a finding so widespread that ConsumerLab identified it as a systemic problem across the category, not an isolated one.

Consumers were reading the science, believing in the mechanism, buying the products — and feeling nothing. Then blaming themselves for it. Concluding that NMN didn't work, that longevity supplements were overhyped, that they were the exception who just didn't respond.

They weren't the exception. They were being failed by an industry that had learned to profit from the gap between what the label said and what the capsule delivered.

The science was real. The products weren't living up to it. That gap is why Dailyprime exists.

We Went Back to the Research

We didn't start by asking what we could sell. We started by asking what the science actually said a complete, honestly formulated longevity supplement should look like — and then building exactly that, regardless of whether it was easier or cheaper to cut corners somewhere along the way.

We read the studies. Not the abstracts. The full published papers — Nature Metabolism, GeroScience, Cell Metabolism, Diabetes, Frontiers in Immunology. We mapped the mechanisms. We identified where the existing products were failing and why. And we built a formula around what the research actually supported, at the doses the research actually used.

Four compounds. Precise doses. A delivery mechanism engineered to protect every milligram through digestion and release it exactly where absorption was highest.

NMN at 500mg, 99% pure — to directly raise NAD+ levels at the cellular level, restoring the coenzyme that powers energy production, DNA repair, and the biological processes that keep cells functioning at their best.

TMG at 250mg — because NMN works through the NAD+ salvage pathway, which consumes methyl groups in the process. Without replenishment, research shows NAD+ levels can actually begin declining after 12 weeks of supplementation — even in people who are taking NMN consistently. TMG donates the methyl groups the pathway needs to keep working. It isn't an add-on. It's protection for the entire mechanism.

Trans-Resveratrol at 100mg, 98% pure micronized — to activate the sirtuin longevity genes that NAD+ powers. Resveratrol and NMN work synergistically — NMN raises the NAD+ that sirtuins require, resveratrol activates the sirtuins that NAD+ enables. Neither works as well in isolation.

Quercetin at 150mg — a compound with two distinct and under appreciated roles in this formula. First, as a senolytic: quercetin helps clear senescent cells — the damaged, dysfunctional cells that stop dying as we age and instead accumulate in tissues, leaking inflammatory signals that accelerate aging in the healthy cells around them. Second, and more recently understood: quercetin inhibits CD38, the enzyme that destroys NAD+ at an accelerating rate as we get older. NMN produces NAD+. Quercetin protects it from being broken down. The cycle this creates is something no single-ingredient supplement can replicate.

Then we addressed the delivery problem — the silent failure point that no competitor wanted to talk about.

Standard supplement capsules are made from vegetable cellulose. They begin dissolving the moment they contact stomach acid. Research suggests that up to 50% of NMN in a standard capsule is degraded before it ever reaches the small intestine — the only site where meaningful absorption occurs. Every brand in the market was leading with dose numbers while ignoring the fact that a significant portion of that dose was being destroyed before it could work.

Dailyprime uses an acid-resistant enteric-coated capsule. It doesn't open in your stomach. It passes through intact and releases its contents in the small intestine, where a 2026 study published in Nature Metabolism confirmed that NMN's gut-mediated NAD+ production pathway actually begins. The enteric coating isn't a premium detail — it's the difference between a supplement that works and one that doesn't.

Then We Got It Verified

Formulating honestly was the foundation. But in a category where fraudulent labeling was widespread and consumer trust had been systematically eroded, formula integrity alone wasn't enough. We needed proof that was independent, verifiable, and available to every customer before they made a purchase decision.

We pursued NSF content certification — one of the most rigorous independent verification standards in the supplement industry, the same certification trusted by professional athletic organizations and military branches worldwide. NSF independently confirms that what's on the label is in the bottle, that no banned substances or harmful contaminants are present, and that no label misrepresentations exist across any ingredient.

We built in GMP-certified manufacturing — the same standard applied to pharmaceutical drug production, ensuring every batch is produced consistently, safely, and free from contamination.

We commissioned third-party laboratory testing and published every Certificate of Analysis publicly on our website. Not available on request. Not locked behind a form. Publicly accessible before you buy, because we believe the customer's right to verify what they're putting in their body shouldn't depend on whether they remember to ask for it.

No synthetic fillers. No magnesium stearate. No silicon dioxide. No binders added to make manufacturing easier at the cost of ingredient integrity. Every milligram in every capsule is there because it has a documented role in the formula — not because it reduced production costs.

Made in the USA, in an FDA-registered facility, with ingredient sourcing held to the same standard of transparency we apply to everything else.

What We Believe

We believe the science of cellular aging is no longer speculative. The mechanisms are documented. The clinical trials exist. A 2022 randomized controlled trial published in GeroScience measured biological age before and after NMN supplementation in middle-aged adults — the placebo group got biologically older over 60 days. The NMN group didn't. A 2024 trial from the same journal measured walking speed, one of medicine's most validated predictors of longevity, in adults over 65 — the placebo group slowed down over 12 weeks. The NMN group maintained their pace. These aren't anecdotes. They're measured, controlled, peer-reviewed outcomes.

We believe that consumers in this category have been let down so consistently — by underdosed products, fraudulent labeling, and delivery mechanisms that were never designed to work — that skepticism is not only reasonable, it's the correct response. The answer to that skepticism isn't better marketing. It's verifiable proof. Which is why we publish ours.

We believe that what most people actually want isn't to live forever. It isn't a biohacking protocol or a longevity stack or a cellular optimization system. What they want is simpler and more human than any of that. They want to feel like themselves again. Present. Energized. Clear-headed. Capable of getting through the day without hitting a wall, waking up without dreading the morning, keeping up with the people and the life they've built. The way they felt when their cells were running at full capacity — and the way the research shows they can feel again when they are.

That is what we built Dailyprime for.

Where We Are Now

Less than 1% of our customers have ever asked for their money back. Not because we make the process difficult — we don't. Our 90-day money-back guarantee requires nothing more than an email. No returns. No lengthy explanations. No conditions designed to discourage you from using it.

The refund rate is low because the product works when it's built correctly. When the dose is real, the purity is verified, the delivery mechanism is engineered to protect the ingredients through digestion, and the formula addresses the full picture — production, protection, activation, and clearance — the results speak for themselves in the most honest metric available: whether people keep coming back.

That number is the one we're most proud of. Not the certifications, not the formula, not the competitive price point — though we stand behind all of those. The refund rate is what happens when science is applied without compromise and delivery is engineered without shortcuts. It is the result of building something the way it should have been built from the beginning.

We noticed every place where it would have been easier to cut corners. We chose not to. And we'll keep choosing not to — because the people taking this product every morning deserve a brand that holds itself to the same standard they're holding their health to.

Welcome to Dailyprime.